About us

About Ashanti Curls

Our Roots & The Meaning of Ashanti

Ashanti Curls began in 2019 as a community on Instagram, born from a desire to share curly hair wisdom and soul-deep motivation. By 2020, that community evolved into a dedicated home for hair care.

The name Ashanti is a tribute to our founder’s heritage, named after the Ashanti region in Ghana. It serves as a reminder of strength and culture—a meaningful connection that we share with every customer who joins our journey.

The Journey to Self-Love

Our story truly started in 2012. After years of relying on chemical relaxers and heat styling, our founder made the life-changing decision to go natural. As she transitioned away from straightening and blow-drying, she discovered something more than just her texture—she discovered a soaring sense of confidence.

She began to truly love her hair, and she knew she couldn’t keep that feeling to herself. She wanted every "curlie" to experience that same liberation.

Filling the Gap: A One-Stop Sanctuary

For too long, mainstream stores have overlooked the needs of the natural hair community. Finding the right tools for curly, coily, and kinky textures shouldn't be a struggle. After years of trialling products and searching for accessories that actually worked, our founder decided to bridge the gap herself.

Ashanti Curls was created to be your one-stop shop for accessories designed specifically for our unique needs—from moisture-locking satin to high-volume hair tools.

More Than Just a Shop

We believe that beautiful hair starts with the right knowledge. We aren’t just here to sell products; we are here to inspire, educate, and provide the tools you need to nurture your beautiful kinks, curls, coils, and afro hair.

We feel like we are only at the beginning of this incredible journey, and we are so excited to have you walking this path with us. Your curls are your crown—let’s help them shine.

 

 

"I don't just want to sell to you; I want to grow with you. Supporting your natural journey is the heart of Ashanti Curls."

(Ashanti Curls Founder)